The more you think about your audience and what they need from you and your\u00a0presentation the more relevant and meaningful your presentation will be. After all,\u00a0the presentation is about them \u2013 not you. But too often we stuff our presentations\u00a0full of every conceivable fact and don\u2019t think enough about what information the\u00a0audience really needs or, just as importantly, how we can best present it to them,\u00a0whether online or face to face.<\/a><\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alisonrusted.com\/wp-content\/uploads\/2021\/01\/Still-Image-6-002.jpg” title_text=”Still Image 6 (002)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”30px||30px||false|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Project 01″ module_class=”row-reverse-md” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”30px||30px||true|false” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alisonrusted.com\/wp-content\/uploads\/2021\/01\/Still-Image-4-002.jpg” title_text=”Still-Image-4-002″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||0px||false|false” custom_padding=”30px||30px||false|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Number” _builder_version=”4.16″ text_font=”Montserrat|on|||” text_text_color=”#e50069″ text_font_size=”80px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” global_colors_info=”{}”]<\/p>\n
02<\/p>\n
[\/et_pb_text][et_pb_cta title=”Video Conferencing” button_url=”https:\/\/alisonrusted.com\/video-conferencing\/” button_text=”Find out More” _builder_version=”4.16″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#13377d” body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
Video conferencing software is playing an increasingly important role in our business\u00a0communications, especially when it\u2019s not possible to meet in person. And for some\u00a0people it adds a layer of technology with which they are not comfortable. How do you\u00a0make a meaningful connection with your audience through a screen? How do you\u00a0use the tools that video conferencing offers to make your presentation more\u00a0engaging?<\/p>\n
[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Project 02″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”1px|auto||auto||” custom_padding=”16px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.16″ text_font=”Montserrat|on|||” text_text_color=”#e50069″ text_font_size=”80px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” global_colors_info=”{}”]<\/p>\n
03<\/p>\n
[\/et_pb_text][et_pb_cta title=”Webinar Hosting” button_url=”https:\/\/alisonrusted.com\/webinar-hosting\/” button_text=”Find Out More” _builder_version=”4.16″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” custom_margin=”||||false|false” custom_padding=”0px||||false|false” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
As more and more of our communications happen online, understanding how to host\u00a0a successful webinar is becoming increasingly important.\u00a0\u00a0How do you shape your content so that it is relevant for the online world? How do\u00a0you\u00a0 capture your audience\u2019s attention and build rapport? How do you want them to\u00a0feel when the webinar ends?<\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alisonrusted.com\/wp-content\/uploads\/2021\/01\/shutterstock_1739200667-Webinar-Page-cropped.jpg” title_text=”shutterstock_1739200667 Webinar Page cropped” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”30px||30px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Project 03″ module_class=”row-reverse-md” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”547px” custom_margin=”-2px|auto||auto||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alisonrusted.com\/wp-content\/uploads\/2021\/01\/Still-Image-7-002.jpg” title_text=”Still Image 7 (002)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”30px||30px||true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.16″ text_font=”Montserrat|on|||” text_text_color=”#e50069″ text_font_size=”80px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” global_colors_info=”{}”]<\/p>\n
04<\/p>\n
[\/et_pb_text][et_pb_cta title=”Pitch Presenting” button_url=”https:\/\/alisonrusted.com\/pitch-presenting\/” button_text=”Find Out More” _builder_version=”4.16″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
By the time you\u2019ve reached the final stages of tendering for a contract, you know that\u00a0on paper, you and your firm have met all the technical requirements. And so will\u00a0several of your competitors.\u00a0\u00a0How are you going to clinch the deal? Usually, it all comes down to the pitch. Do\u00a0your values match those of the hiring firm? Is your USP clear enough? Do they trust\u00a0you and believe they can work with you?<\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” admin_label=”Project 04″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-3px|auto||auto||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.16″ text_font=”Montserrat|on|||” text_text_color=”#E50069″ text_font_size=”80px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” global_colors_info=”{}”]<\/p>\n
05<\/p>\n
[\/et_pb_text][et_pb_cta title=”Media Training” button_url=”https:\/\/alisonrusted.com\/media-training\/” button_text=”Find Out More” _builder_version=”4.16″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n
TV and radio programmes, the press and social media\u2026.nowadays it\u2019s a battle to be\u00a0heard in such a noisy landscape. And it\u2019s never been more important to be a\u00a0polished and effective media performer to get your messages across loud and clear.\u00a0\u00a0I can help you do exactly that, with flexible coaching taking place individually or in\u00a0small groups, either online \u2013 using video conferencing software such as Zoom or\u00a0Microsoft Teams \u2013 or in person.<\/span><\/p>\n[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/alisonrusted.com\/wp-content\/uploads\/2020\/11\/1.-Ali-camera-more-dominant-scaled.jpg” title_text=”1. Ali camera more dominant” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_padding=”30px||30px||true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” module_class=”contact-global” _builder_version=”4.16″ background_color=”#023c5d” custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#E50069″ text_line_height=”1.9em” header_font=”Merriweather||||||||” header_text_color=”#ef324d” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n
get in touch<\/span><\/h2>\n[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.21.0″ text_font=”Montserrat||||” text_text_color=”#FFFFFF” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Please complete the contact form below and I\u2019ll be in touch!<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contact Form” _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_contact_form submit_button_text=”Send” module_id=”et_pb_contact_form_0″ _builder_version=”4.21.0″ _unique_id=”f0d6df31-1c2d-4fac-a10e-5ab265475890″ form_field_background_color=”rgba(255,255,255,0)” form_field_text_color=”#353740″ form_field_font=”Montserrat||||” form_field_font_size=”16px” custom_button=”on” button_text_color=”#e50069″ button_border_width=”5px” button_border_color=”#e50069″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#ffffff” max_width=”800px” module_alignment=”center” animation_style=”fade” hover_enabled=”0″ 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button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company Name” fullwidth_field=”on” _builder_version=”4.16″ form_field_text_color=”#ffffff” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” 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MY work01 The more you think about your audience and what they need from you and your\u00a0presentation the more relevant and meaningful your presentation will be. After all,\u00a0the presentation is about them \u2013 not you. But too often we stuff our presentations\u00a0full of every conceivable fact and don\u2019t think enough about what information the\u00a0audience really […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\n
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